com Thank You! Arun - 246434If the evar is set to persist beyond Hit (preferably Visit) and the allocation setting is chosen to "Most Recent", the evar can be broken by Product variable. We need to - 608679In this example, the customer is purchasing two items, but only one was a result of the persistent cart. In addition to sending data into Adobe Analytics using this eVar logic we would also make use of the rules-based SAINT classification system to split the data from eVar into contributory parts. Populate a campaign ID from a query string parameter. Used by the duplicate_purchase column. Learn. It always happens after the first time you enable Merchandising on an eVar. Example: s. products is set). What Is The Meaning Of Evar? Your immense ambition makes you want to be the best. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Read real-world use cases of Experience Cloud products written by your peersMeet our community of customer advocates. If it would be normal evar than it would have a single value in a single server call and any event against it would not be getting deduplicated. This help page describes how merchandising eVars work as a dimension. For example, if a visitor adds product # 111 to the cart and its price is $100, the syntax would look like this: In this case, the $100 cart value is being passed to both the. products value (to get internal campaign clicks and product clicks in the same report like you discuss here). Populate campaign with a query string parameter. The syntax might look something like this:Hello - I am implementing a mobile app. Data Warehouse overview; Add Data Warehouse user group; Create a Data Warehouse request. Hits cannot be excluded. Binding events are "prodView" and "scAdd". Any advice? JaronMerchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. Are you saying you were able to overwrite the merchandising evar - 190101Technically, you can create a "Sandbox" property in your Launch and use it as a Dev/QA only. It has been implement using conversion variable syntax. 00 and your competitors’ price is. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" I was curious to find out if anyone has been encountering the same issue as I am when creating Merchandising eVars. Merchandising Binding Event (eVar only) If Merchandising is set to Conversion Variable Syntax, the selected events bind the current eVar value with a product. Alexis CazesThis is what happens when the click event fires. products value on the call with Event 2 The eVar is bound to event 2 (only when the s. I'm uploading date, transactionID, 1 new evar, 3 new events. It appears that only search terms which were followed / resulted in binding events are being recorded. it is a boon for a retail implementer where he has an option to track any activity on his. products value on the call with Event 2 The eVar is bound to event 2 (only when the s. eVar (Merchandising) Last update: 2023-09-21. As you are using merchandising evar and it is getting fired multiple time within a single server call, any event will work like the example I gave because that event fired only once in a server call. This value remains tied to that product, even if one or more new values are. I should mention, in my example, my Event 2 was fired normally, not part of the s. In actual raw data, the concatenated values of visid_high and visid_low determine visitor ID. ) Click Action (from Page 2), eVar is not set, but again, visit level attribution comes into play. Thanks!I think adobe should provide a launch sandbox to test all these. Then in your code, populate it within the s. I am only guessing based on the name). to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. An eVar can be visit-based and function similarly to cookies. Experience Cloud Advocates. I didn't enable Merchandising before. In the past I have discussed Product Merchandising, which is a way in SiteCatalyst to associate an eVar value with a specific Products Variable value. products string allows you to associate an eVar with the products. . Yuval Evar is a Merchandising Chief & Sales Officer at Town & Country Living based in New York City, New York. You can capture these filters in evar, but set the evar has a merchandising evar. Courses Tutorials Certification Events Instructor-led training View all learning options. When a purchase even occurs we generate an external Order ID, the quantity and product purchased, and the revenue of that item. . Merchandising eVars would be the only way to explicitly connect "value a" to "product a" / "value b" to "product b", etc. Harry, thank for your input. However, this isn't true. product_merchandising: Not used. Business requirement is to create dashboard for onsite finding method (which is being captured in merchandising evar) What would be the KPIs that I have to consider?Hi ishans9314858 Understood. For merchandising variables using product syntax, instances are not incremented at all. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. The visitor finds a suitcase (£30) they like and adds it to their basket. StatusCode -> prop26 StatusCode -> eVar41 es kommen unterschiedliche Werte raus. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. Hide a report suite. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. I am not sure if I use merchandising eVar though?Adds merchandising eVars to the products variable. In this case, since we are setting the Pricing State eVar on the product page where we are already setting the Products variable, I would suggest using Product Syntax Merchandising. Quick links. Merchandising eVars let you assign the current value of an eVar to a product at the time a successful event takes place. For information on how to implement merchandising eVars,. The following use cases focus on returning a merchandising eVar from the productListItems array using SQL. Page 2, eVar is not set, but the value is still "value 1" due to visit level attribution. Locate the eVars section. The merchandising eVars are quite complex to set because you have different way to implement them. An eVar can be visit-based and function similarly to cookies. Processing Order . a prop are mainly used for pathing and the "entry"/"exit" val. I can see several issues I had: 1. I was simply using pseudo eVars as placeholders. Learn ways to implement Adobe Analytics. Product Merchandising can be used in this. It has quite an importance because the merchandising eVar are considered in a very specific way. 49;;eVar117=outOfStock"Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. The eVar is conversion syntax merch, so I'm setting it on the page right before the product page together with a dummy s. Subscribe to Blogs Enter your name (optional) and email address and click "Subscribe" to follow all Analytics Demystified blogs via email. Is there an. rating and # of reviews in a product syntax merchandising eVar when visitors view the product detail page. but as written before, youre settings for the evar indicate that you are using a "merchandising evar" which is a very special case of an evar. See full list on experienceleague. Its primary purpose is to segment conversion. So even if you need to declare it; s. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. When I hit 'SAVE', I notice that the values for Merchandising and Allocation have changed: Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . In the above examples this would be: Value 1 = Module Name. However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. So, kindly help me with the logic. products notation. I'll take another example, in our company the products come in several quantities so we have Quantity as a merchandising evar. . I was wondering if anyone had any advice or examples on how to implement dynamic variables with the products variable and a merchandising eVar. - 424502. products isn't available in processing rules). products get to be so long (mostly because they want the page title included in he merchandising eVar). Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. Consider ours is a big retail portal. if i understood correctly, i have to avoid "|", ";" and "," . But, Purchase Value is displayed as - 608679I believe you make reference to the Merchandising eVar using product syntax: - 445003This is solved. Marks the end of a column or data field. "Evar Collections LTD is a registered company Company number : 14559590. Thoughts Thx SM_A. The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. I'm able to get the data I need in a freeform table, but then end up exporting and doing it in Excel. Our product string contains several incrementor events and a single merchandising eVar. Also, when clicking through to the product detail pages, I see them set as part of the product string. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. a prop are mainly used for pathing and the "entry"/"exit" val. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in Data Feed. You can select the events that act as binding events. Sorted by: 0. product string. What are the key elements I should show case. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. the onsite search term, is not available at the same time you set s. page B / prop26: -- / evar41: --page C / prop26: 404 / evar41: 404 Merchandising variables. . You custom events (event1, event2, through to event100) are actually IDs 200-299 (again standard package) Premium package events (event101-1000) are actually IDs 20100-20998You're welcome Yes. I'm attempting a Freeform Table in Workspace but my Product Position eVar is always Unspecified. Indeed, it should be something really simple. if those - 574185Hi Jennifer, and thank you for your answer! I looked at your observation in my setup, and I have chosen the right eVar. The format being: [category (optional)];[product name];[quantity (optional)];[Price (optional)],[events (optional)];[merchandising eVars (optional. Learn how to provide XDM fields and sample queries to access the merchandising variables in your Analytics datasets. "eVar5")The value "Aviary" for eVar1 is assigned to the product "Canary". I recommend that the data be passed when visitors view the product detail page or add a product to the shopping cart. 00;; someName =item1,;34566;1;15. I'm not sure if i know how to implement your suggestion. If it would be normal evar than it would have a single value in a single server call and any event against it would not be getting deduplicated. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. add it to cart. I'm not sure if i know how to implement your suggestion. I'm not sure if i know how to implement your suggestion. e. products string on a product level. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. They are all showing up as 0. As a third-generation scion of a prestigious jewelry-making family, renowned for serving royalty since 1933, Amish carries a rich heritage within the industry. - 414020, Please make sure the other evars you are using for breakdown are tied to the transaction ID for which you uploaded the data via Data sources. On a sidenote: when you populate an eVar with the full eVar syntax, it is case-sensitive, and the "V" is capitalized. What does EVAR mean? Information and translations of EVAR in the most comprehensive dictionary. if yes, without the rest of the contextual merchandising data the value could be ignored. If you use “Product Syntax”, you should not see any instances for the eVar at all. . If you use “Product Syntax”, you should not see any instances for the eVar at all. is your eVar configure in the Admin area to be a Merchandising eVar. It depends on the business requirement and the KPI of the report. So the eVar will always stay "Cat1=10, Cat2=15, Cat3=20" and the subs would store the values as you extracted and set them. I'm glad that helped Funny what a little setting can do. - 190101Oh. Adobe Analytics allows for only one Expiration setting at a time, per eVar. explode () Function. You can set them as normal eVar syntax or in the product syntax. Deprecated as of PHP 5. Please find the reference image below:. It also explains how merchandising eVars relate to product finding methods. If a product name includes a comma, AppMeasurement parses it as the start of a new product. The following are the most typical uses for Merchandising eVars that we observe among our. . I appreciate for your time thank you. page B / prop26: -- / evar41: --page C / prop26: 404 / evar41: 404 Yes. Represents a newline. s. mpHi guys, Basically we use a merchandising eVar to capture product type on some product interactions. and frustrating if you aren't aware of it. Hi Jean-Paul Behren, This is a very good question. products = “Category; SKU;;;event85=1;evar63=’id_1’" ON the same s. The Merchandising Evar has a value; We've been instructed by Adobe to use an incrementing dummy product value (prodmerch#) in the product string, along with an event (event48 'Merchandising Instances), to capture instances against any Merchandising Evar. See example below. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. . Hence the non-value for when customers navigate away from the internal campaign destination page by either browsing. Those can actually be added right into the product notation. This method uses a regular eVar but you configure it as a product syntax merchandising eVar (configuration done within the Adobe Analytics Admin interface). basically, a prop is a variable set on a single hit and only valid for the single hit. s. . But, based on your suggestion, I can go and change "Enable Merchandising: to Disabled". This scenario typically means that your page has no context of the merchandising channel or finding met. For a better use case, I renamed this one to differentiate from the rest. More execution time. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. If you search for item A, go to product A page (price $50), add it to cart. 5/3/2020. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those. 2. For example:So I think I figured out how to get around the issue, but it's not intuitive. Will do. Learn. The example below shows an Order ID that has 14 items in the basket for an order total of $4,161. After I've saved, it changes to Conversion Variable Syntax. products isn't available in processing rules). Merchandising variables. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Adobe Analytics allows for only one Expiration setting at a time, per eVar. if you were to just pass a bunch of values into a standard dimension, they will relate to all products equally. The AA Product String Extension takes care of all of the formatting. but as written before, youre settings for the evar indicate that you are using a "merchandising evar" which is a very special case of an evar. Read real-world use cases of Experience Cloud products written by your peersHi Tanmay, Sure, the evar is in the list, but as I explained in the first comment if I place the evar in a hit container I have no way to associate the evar to the exact product I want. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. products value is set in the call along with the binding event) I used eVar set to "somethingelse" for this testThis is why these are called “merchandising eVar’s” because they’re intended to be used for merchandising and therefore require a product to work. Chand856. Standard product method in analytics takes the following parameters. products = ";prd1;1;9. The blog does not state the key elements/reportlets to create a merchandising eVar dashboard. Question: If you are firing this at the same time the purchase event is being fired, are you firing this eVar as a Merchandising eVar along with an event in the product string during the purchase event? By doing these kinds of things, you create more diversified options for yourself to associate data and events to not only your purchase events. eVars used by processing rules must be populated directly on the page (for example s. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. 00;;eVar5=item1,;34566;1;15. com Contact number : +44 7404 275742. With those 2 fixes, I hope I can have data in eVar82. Attend local and virtual eventsI have the product string setup as: s. Track "Search Result Pages" Tracking page views is obviously standard, but I have some items that I add when the page is a search result. . Experience LeagueDear Jeff, That should not be the case. Learn. The evar is the last in visit. . Attend local and virtual eventsThe best solution is to use an eVar as you can set up to 250char, we will put a concatenated value of key=value pairs delimited by a pipe "|". Admin. (product syntax specifically since the eVar would then need to be passed inside the s. Any eVar can become a Merchandising eVar if you enable the merchandising feature. Learn about using Data Feeds to export of raw. It is difficult to diagnose the issues with the known details. Brian, thank you I wish merchandising evars could me manipulated via processing rules. Merchandising variables can follow one of two syntaxes: Product Syntax: Associates the eVar value to a product. The query below returns a merchandising eVar and event for the first product found in the productListItems array. As was mentioned above, you don't need to declare s. I just changed to eVar82. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. The visitor_id column ties hits to the same visitor. then you can should be able to use a calculated metric using IF statements on the bucket value (if price tier = $600-$699, value if true units, value if false (nested if for the next. - 574185Thank you very much for the explanation. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. Backslash. Like all other product string values, incrementor events and merchandising eVars are separated with a semicolon. At the time of writing this blog, the world of humans is fighting hard against a virus aka Corona the bitch! We all are mostly. Create a Data Warehouse request; General settings; Build your report; Report destination; Report. Sure, the evar is in the list, but as I explained in the first comment if I place the evar in a hit container I have no way to associate the evar to the exact product I want. Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. I'm uploading date, transactionID, 1 new evar, 3 new events. Read real-world use cases of Experience Cloud products written by your peersKey Business Requirement • Understand Conversion by merchandising category Key Performance Indicators • Order ratio by merchandising category • Product Orders broken down by merchandising category Assignment: 1. As a consequence, even if the report seems to answer the initial question, it answers a. ich versuche die Variable StatusCode in zwei verschiedene Variablen zu speichern. Then, I have to go back into the variable and set it to Product Syntax again and save. The tip is ingenious (Audrey’s Analytics Rockstar slides) — prepend the current date to your Page Name value and throw it into an evar and/or prop. In adobe the following comes through Produ. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. I am not sure how to set up processing rules to handle the incrementor events and the merchandising evar. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. . So, can I exclude the same through segment, I tried different approaches through segment but not worked. Syntax: 'Conversion Variable Syntax'. Can you confirm that the eVar configuration is not set up for merchandising? If it is, and you're not capturing the data according to merchandising specs, that might be a reason you're seeing unexpected data in your reports. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101It is set up as a Merchandising Evar. Our product string contains several incrementor events and a single merchandising eVar. You custom events (event1, event2, through to event100) are actually IDs 200-299 (again standard package) Premium package events (event101-1000) are actually IDs 20100-20998Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Copy an eVar into a prop to see paths. Documentation. These values even could come from searches for products, which were not later added to the basket. Previously, Yuval was an Executive Vice President at Home Dynamix. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Merchandising variables. . The syntax might look something like this:Hello - I am implementing a mobile app. Matches the string based on a regular expression. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. ; The pagename column populates the Pages dimension. Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amountHi , Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. Sure, the evar is in the list, but as I explained in the first comment if I place the evar in a hit container I have no way to associate the evar to the exact product I want. (product syntax specifically since the eVar would then need to be passed inside the s. If Allocation is set to Original Value, the first eVar product binding remains until the eVar expires. Captures internal campaign code from URL after customer clicks on banner. Sign In. . It will break - 190101Then when Prime and Ultimate packages came along, Instance of eVar 101-250 are actually IDs 10000-10149 . as said I ask the StatusCoder page and save it in two different variables. Topics: Dimensions. However, unlike other values, the latter can contain multiple delimited values within each slot. Then you need to enable it. According to the "Instances on Merchandising Variables" help document ( Adobe Help ), three things must be present to capture an instance against a merchandising variable:. Allocation: 'First'. Changing to AEP Web SDK implies creating XDM schemas, before even starting data collection and during data collection if you do not want things to break (see that later). Essentially, here is the Products String as sent: ";12345;1;10. on the other hand the evar keeps the - 272485Are you sure you are looking at the correct "App ID". Hi , Good Morning Working as we expected. On a sidenote: when you populate an eVar with the full eVar syntax, it is case-sensitive, and the "V" is capitalized. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. datalayer. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. Hi , I need to capture two different Values for one Merchandising eVar. . Expiration: 'Purchase'. Is your eVar set up as a Merchandising eVar? If set up in Product Syntax, it cannot be set in Processing Rules since the eVar must be passed as part of the s. User. Once you have set the eVar, each product viewed will have a its own Pricing State value and Adobe Analytics will wait and see which products are purchased. Dear jaronb96343475, If you would have used 'Product Syntax' to set the Merchandising eVar, then you can breakdown the variable only with Product and Product Category, not with any other eVar. Events. In order to save eVars, I sometimes concatenate these two values with a separator and then use RegEx and the SAINT Classification RuleBuilder to. As was mentioned above, you don't need to declare s. . , keeping previous configuration and changing only "Expire After: to Hit" worked. Uses a pattern to divide the string. . . The Products Variable stores product context. e. . _experience. In this case, since we are setting the Pricing State eVar on the product page where we are already setting the Products variable, I would suggest using Product Syntax Merchandising. but I haven't done a lot with specific event mapping. char(20) quarterly_visitor: Flag to determine if the hit is a. When these reserved values are preceded by a backslash, they were sent as part of data collection. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and. evar82; I also declared eVar82, but I still can not get evar82. I have edited this to change SiteCatalyst to Adobe Analytics. you could even drop the "Conversion Variable Syntax" (as in not make this a Merchandising eVar) Since the Order ID applies to the entire order, and it's being set on the purchase event, it doesn't really need to be specifically stitched to the Products tracking. products string (and s. Enable Marketing Channel report . Merchandising eVar are assign to a customer and to a specific product id of this. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. Custom variables that tie to the products dimension. Great! I'm glad its working now - 608679Thanks for your info. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. It was more meant as: a Data Warehouse request can get you all the data you want related to the Merchandising eVar, including the date - 190101Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. Common uses cases for processing rules. Yuval Evar's Phone Number and Email. it is a boon for a retail implementer where he has an option to track any activity on his. Return a merchandising eVar and event. If you want to associate a product with metadata like a category, color, size, etc. products is defined. Expiration: 'Purchase'. ) as a merchandising eVar attached to an event. Hi , as always thank your for your helpful responses. A competitive type who usually gives everything they have in order to win. Product Merchandising can be used in this. Regards DevinderHi Ok, Let me explain our actual requirement. evar82 is not the same as s. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Is there an. Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. products string allows you to associate an eVar with the products. Hi , Good Morning Thanks. Only normal evars can be uploaded via data sources. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. For these internal campaigns, we're looking to associate the purchased SKUS for those promotions, not the entirety of the order. I am defining the metrics as Visits where var/prop exists. To use a Binding Event, set Allocation to Most Recent. We need to - 608679Amish Shah, the Founder of J'evar, is a disruptor and passionate technology enthusiast with a profound appreciation for diamonds and jewelry. eVar1="news") or by u. It is defined in all the rules where s. - 452301Quick links. The issue I'm encountering comes after I initially set up the eVar as Merchandising and assign it as using product syntax. Allocation: 'First'. Customize what data is collected to get the most out of Analytics data. the might understand the idea of prop/evar with this example: page A / prop26: 200 / evar41: 200. Less execution time. We use merchandising evars when we want to allocate credits at product level. products: s. Which is a bad solution to my problem. Best regards. If a product name includes a comma, AppMeasurement parses it as the start of a new product. The merchandising eVars are quite complex to set because you have different way to implement them. Values passed into eVar variables follow the user for a predetermined period of time. Merchandising Variables allow you to attribute sales more fairly to the behaviour, piece of content or site feature that contributed to them. Have a nice day. Adobe has a reserved dimension with that exact name for Mobile App Version - 562034To capture this in SiteCatalyst, when the visitor clicks on the blue “Add to Cart” button for the Backup DVD product, in addition to the normal Cart Addition success event for the DVD Backup product, you can pass the product ID of the referring product to a Merchandising eVar. AEP Web SDK is changing the game for data collection. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. . Its primary purpose is to segment conversion success metrics in custom marketing reports. Concatenate category and page name in a prop for easier reporting. preg_split() uses a regex as pattern; and, so, will accept more situations than explode(). We've got a pretty successful system set up, and it works, but the values in s. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Conversion Variable Syntax: Associates the eVar with a product only if a binding event occurs. When I work with retailers who use Adobe Analytics, one topic that often emerges is the best. Admin. I've also seen this in use on other retail sites. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. The following happens when a merchandising eVar’s Allocation (i. It has quite an importance because the merchandising eVar are considered in a very specific way.